Promoting Your Music in iTunes: Simplified

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iTunes is by far the largest and most popular digital music store in the world, and many people want access to their music on their platform, but not many know how to do it. iTunes may seem like a superpower accessible only to those with record playback and higher-level connections, but the reality is that anyone and everyone can put their music on iTunes. Personally, I disagree with iTunes ignoring the filtering process as it degrades the overall quality of their store, but iTunes makes more money from all the revenue, the more interesting it is! Which leads to the next point.

If you sell your music on iTunes, you will lose 30%. iTunes will receive this piece in exchange for the exposure they receive at their store. Are there any online options that require smaller pieces, but is not the reason to read this article?

To avoid ludicrously high-cost music downloads to iTunes, you need to go with a middle man; these companies are called aggregators. The aggregators bring the music and pack it in a format suitable for digital stores. Then they bring in your album or standalone album and send it to 75+ digital stores (which includes iTunes), which allows the public to view, view, and most importantly, buy your work. The two most popular and the two I’m going to talk about are CD Baby and TuneCore.

The difference between the two aggregators is small, but both have their advantages and disadvantages. See the differences for yourself and choose what is best for your goals and budget.

CD Baby

  • CD Baby is $49 per album, $12.95 alone.
  • CD Baby pays 9% commission on digital sales
  • This only happens if your music is purchased from the store and not on other digital media
  • CD Baby CD & Vinyl performs printing and distribution
  • CD Baby provides synchronous licensing for commercial use


  • TuneCore charges $29.99 per album plus $49.99 per year
  • TuneCore will then charge you $ 9.99 plus an additional $9.99
  • TuneCore does not charge sales commission (cautiously worded as they have no digital store – iTunes, for example, continues to lose% 30)
  • TuneCore does not print CDs or vinyl – so if you want physical copies you need to look elsewhere
  • TuneCore also synchronizes licensing

These are the primary distinguishers between the two largest aggregators in the world. I was with TuneCore because I only wanted a digital distribution (no CD printing), so I saved $ 20 for my album. Both companies are great, so you can’t really miss it.

Once you’ve selected the aggregator, it’s only a matter of uploading music and filling in the data. The great thing about both CD Baby and TuneCore is that they both provide UPC and ISRC codes for the package. These are the codes you need to track your music for use in licenses and royalties. ISRC for individual tracks and UPC for complete albums. Usually, you have to buy these codes under your own coin, but with both aggregators, the codes are extremely easy to understand, use and implement.

Hope this helps! It’s really as simple as uploading music and throwing in a small amount of cash. However, the fact that your music reaches iTunes does not mean that it will sell thousands of copies. Learn how to promote yourself and your music, and make sure as many people as possible know about your album before it goes on sale! Good luck everyone, happy sale!

For indie artist who want to increase iTunes sales then iTunes Exposure is the place for you. With iTunes Exposure you get a real campaign that you can see real results. With iTunes Exposure you get a team of marketers who promote your music worldwide to help you increase iTunes sales. Get your single, EP, or Album promoted using iTunes Exposure today. Also you can get a chance to chart on iTunes using this service.